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Startup Needs Brand Monitoring - 1 Nov 17

Startup Needs Brand Monitoring - 1 Nov 17

Why a startup needs brand monitoring

Being at the helm of a startup has to count as one of the most stressful jobs in existence. Not only do you have to deal with the various problems and hassles facing a brand-new company, but you also have to keep an eye on growth and adding the necessary talent to compensate for that growth.

In addition to all of the above, one has to constantly think of geographical position and availability, which can’t stand in the way of progress.

That’s before you even consider the velocity at which any business moves in the connected world and the need to keep tabs on your main competitors.

It’s a lot to keep in mind and an impossible task for a dedicated small team of people, even if they are the best possible candidates for the job. This can lead to the neglect of certain aspects of the business, including basic marketing structures.

Keeping an eye out for you

As a startup, brand monitoring might seem like an unnecessary expense, but consider the following scenario: The business is experiencing a grow spurt, which means the team’s focus has shifted to compensating for said growth, or looking into possible investment. It’s all hands on deck, which means certain departments are slightly neglected. This is understandable.

But what if that department is marketing? Once basic marketing rules are neglected, a startup tends to lose focus on the customer. They quickly lose touch with who he/she is, how they feel about the startup and what they say online as a result.

As various respected online sources reveal, losing touch with your customer is one of the key reasons why so many startups fail. To keep that rapid growth going, brand monitoring should form an essential part of any business, especially those in the first stages.

Why brand monitoring?

As stated earlier, it’s necessary to keep an eye on competitors, especially those that are already well established. Even if your business is niche, you’ll want to keep an eye on other businesses attempting to enter your playing field.

Quickpic can give you a full report on your business’ marketing and public relations activities compared to your main competitors. This data can be infinitely useful when planning marketing strategies.

You’ll get to see what your competitors do and how well it went over with the customer. You’ll also be able to see the pitfalls and how to avoid them. It’s the ultimate example of learning from others and how to avoid the mistakes they made.

As a startup, you’ll already have a message you want to communicate to an audience. Brand monitoring will reveal whether this message is working and how it might be adapted if it isn’t. This data is collected in real time and reports are available shortly after. In case of emergency communications, the worth of this feature is incalculable.

There’s always room for improvement when it comes to a brand image in the public consciousness and in the media, and this tool will help you on your way to improving all communications with the outside world.  

In addition to all of this information, you’ll also receive a sentiment analysis. This will tell you what the average sentiment towards your business is, whether positive, negative or neutral. This is given as a percentage value, making it easy to understand what the public’s feelings are regarding your business.

You’ll be able to do all this and so much more.

In this world dominated by social media, we’ll help you identify brand influencers and content generation strategies. This, along with every other service mentioned above, you’ll be able to build a powerful marketing strategy with the accurate information supplied. And it all comes to you in an easy to understand report, so you know exactly what your next step should be.

The bottom line

When it comes to the basics, you want to maintain growth in the market wherein you compete. This means maintaining your high standard of customer service, improving sales and ensuring that you get returns on all investments.

Brand monitoring will help you keep an eye on all of this.

The social media tool will keep track of customer service levels and help you get the sales leads you need to keep the business growing.

Our all-encompassing reports will give you a full breakdown of the AVE values of all marketing activities, which you can compare to the investments you made.

With all of that in mind, it’s easy to see why so many respected sources state that brand monitoring should form part of any potentially successful start-up’s overall campaign.


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